Description

Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there

Individuals seeking to widen their tribes of friends fans and followers have an abundance of resources for building their digital footprints and social media popularity All of this seems well and good from the perspective of revenue exposure and perhaps egobuilding but what is the impact of this on the human brain and our behavior Is anyone paying attention to the lurking side effects of the social media influencer revolution

As Dr Brian Boxer Wachlerone of the worlds most esteemed authorities on human perceptionreveals in Influenced The Impact of Social Media on Our Perception we are oblivious to the mental evolution that is already in process Science is proving that our addictive reliance upon social media and its influencers is having a demonstrable impact on how we think feel and perceive everything around us and even how we react to stimuli One might think that a Like is nothing more than a splitsecond tap on a device However brain scans tell a different story Our brains literally light up with every buzz ding alert and ring in anticipation of how our network is responding to us As we tap away at our devices we anxiously seek the approval of othersoften people we dont know

Influenced unpacks what happens to our brains and our behaviors each time we click Like follow an influencer consume a video share or reshare an article post or repost a photograph write a comment pile on a trend just scroll for new content and why do we keep coming back for more Dr Boxer Wachler includes his own social and medical findings and highlights them with interviews with top influencers the latest studies and popculture anecdotes