Description

THE ESSENTIAL WEB3 MARKETING BOOK

Web3 Marketing A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building Beyond the sensational hype and headlines around crypto and NFTs a real revolution is taking place new technologies for owning moving and organizing value spell the overdue end of an internet where a few huge companies hoard data and power and open a new frontier for products services and applications in which ownership and control belongs to creators builders and users

As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm SerotoninAmanda Cassatt is in a unique position to tell this story and delivers a remarkably clear nontechnical guide to the history key concepts and stillevolving landscape of Web3 Cassatt explains how Web3 transforms timetested approaches to marketing and brandbuilding including how to build a Web3 community This audiobook is a mustread for professionals at any level in their Web3 careersalready working or investing in Web3 exploring what it means for their business or considering a jump into something newand for anyone who wants to understand the next internet revolution