Description

Bloomsbury presents Into the Metaverse by Cathy Hackl read by Laurel Lefkow

An illuminating insight into the Metaverse what it is how it works and and why it will soon be playing a major role in business technology and society

In Into the Metaverse Cathy Hackl a globally recognized futurist and one of the worlds first Chief Metaverse Officers shares her insights on what companies need to do to harness the next iteration of the internet the metaverse In this book youll find a wealth of information on issues such as

What is the metaverse and what it means for your brand organization or company
How to make money in the metaverse through understanding the underlying concepts behind it such as gaming synthetic media spatial computing and artificial intelligence
How to lead in the metaverse through industries that are already forging ahead such as fashion and marketing
Who should manage the metaverse function within your organization and why some companies should consider creating a role for a Chief Metaverse Officer
Finally how to protect the metaverse and action steps you can take towards the future

Essential reading for any executive Into the Metaverse will reshape how you think about the internet and its place for those who want to lead successful businesses today and into the future If the internet was first used to connect us to information and then developed into a social media forum to connect people then Web3 which connects people places and things will help enable the successor state to todays mobile internet the Metaverse It will bring together and merge our physical and digital lives and in the same way that social media upended our lives and our businesses the Metaverse will shake things up even more Into the Metaverse is the essential business guide to understanding the groundbreaking technologies that enable this monumental shift and the opportunities it presents from a business and societal perspective